the thing about tequila.

Tequila has been around for generations, but it wasn’t until Patrón was launched in 1989 that the world was introduced to ultra-premium tequila. Patrón (Spanish for “the good boss”) is the brainchild of two entrepreneurs, John Paul DeJoria and Martin Crowley, whose love of tequila and desire to create the best tequila in the world led them to a factory high in the mountains of Jalisco, Mexico, producing an extraordinary spirit. A few changes later Patrón tequila was ready for market and The Patrón Spirits Company (formerly St. Maarten Spirits, Ltd.) was born.