Paris is not short on either upmarket boutiques nor phenomenal bistros. You need to be seriously impressive to stand out in the most sophisticated city in the world. Thankfully Ralph Lauren's huge new European store has managed to dazzle even the snootiest of the French style press - this week they talk of little else.
Opening on Thursday 15 April, the shop is almost 23,000 square feet and offers a huge selection of both austere Purple Label and the slimline Black Label, as well as more preppy standards than you can shake a polo mallet at. When GQ.
Other than the huge range on display and the first watch salon of its kind in the French capital, what really excited us is Ralph's, the first Ralph Lauren restaurant in Europe. Improbably enough, once you've stocked up on an elegantly WASPish three-piece, you can now sit and eat strip steaks from Lauren's own Colorado ranch and drink expertly made whiskey sours. It's a little taste of the Centennial State in the heart of Europe - and it's only a Eurostar ticket away.
Ralph Lauren: 173 Coulevard St. Germain 75006 Paris
Taken from GQ USA
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