Showing posts with label sounds. Show all posts
Showing posts with label sounds. Show all posts

Wednesday, April 21, 2010

mayer talks twitter:





Photos: John Mayer (twitPic)
"We were finding other peoples TwitPics. Look at TwitPic.com with a savvy eye, and you’ll see American life at its most amazing. You’ll see through a lens of people you’d never meet. This is my brother Doug. This is. . . I’m taking a bike ride with Eric Childs. It’s ridiculous. I’m trying to find a new frontier for Twitter. There’s an art form somewhere there, I don’t know what it is yet."
John Mayer

Tuesday, April 20, 2010

Coachella 2010








The three-day Coachella Valley Music and Arts Festival came to a close just before midnight Sunday, bringing to an end a weekend that placed rock, dance, hip-hop and electronics on equal footing. It only took closing act the Gorillaz about 10 minutes to tap into each of those genres.

The evolving band-art project -- what originally began as a partnership between Blur's Damon Albarn and comics artist Jamie Hewlett -- was at its most expansive at Coachella. Albarn acted as a composer and a conjurer, directing a mini symphony and waving his arms to inspire flashes of synthesized and electronic sounds. The Gorillaz -- aided by Mick Jones and Paul Simonon, anchors of what was once one of England's most ambitious bands, the Clash -- were, in many ways, the most perfect of Coachella bands.

The weekend played host to superstars such as Jay-Z; pop weirdos including MGMT; and Radiohead frontman Thom Yorke, a legend in the making taking bold experimental leaps as a solo artist. Beyond the headliners, however, were a range of offerings, electronic paranoia (Fever Ray) as well as sweet vintage pop (She & Him) and blues revivalists (the Dead Weather), and that's just scratching the surface.

The Gorillaz view all such styles as ripe for picking, and one would have been hard pressed to find another band on the Coachella bill so eager -- and apt -- at diversifying its sound. "White Flag," off the recently released "Plastic Beach," is an elegant mix of ethnic sounds, hip-hop, modern electronic effects and an occasional symphonic flourish.

Watching it stitched together on the Coachella stage was fascinating. A mini-band using old-world and Middle Eastern instruments was wheeled to the front of the stage, Simonon, with his bass below his waist, stalked out a dub-inspired groove in the corner, and Albarn directed violinists to strike while waving the pennant referenced in the song's title.

LA Times

Thursday, April 15, 2010

you can't escape the tween



A mass of hyper tweens swarms a small auditorium in London’s Science Museum. They have been waiting outside on a cold January night for an hour and are extremely eager for things to start. In miniskirts, lace tights, and sparkly headbands, with bracelets piled high and cell-phone cameras at the ready, close to 200 girls shuffle in, giddy with anticipation and oblivious to the occasional boy in the crowd. The fans of Justin Bieber have only one boy on their minds: JUSTIN is boldly written on one girl’s forehead; another has J.B. scrawled on her left cheek. Some hold up handmade signs with devotional love letters. Many are furiously text-messaging, no doubt flaunting their imminent dream come true to less fortunate friends doing Sunday-night homework. When will he be here? “Justin! Justin! Justin!” they are chanting. And it is deafening.

A fresh-faced former hockey player from Stratford, Ontario, Canada, Justin Bieber, 16, has emerged as the pop prince of the Twitter generation, able to fill Madison Square Garden with squealing pubescents, as he did for a show this past December. Unlike Miley Cyrus or the Jonas Brothers, Bieber is not a Disney creation but a self-styled Internet sensation, a YouTube meteor who was discovered in 2007 after he posted dulcet covers of songs by Stevie Wonder, Ne-Yo, and Usher. That tender moxie caught the eye of his current manager, hip-hop executive Scooter Braun, who signed Bieber at age 13—and then attracted the attention of Usher and Justin Timberlake, who engaged in a bidding war for the budding superstar. Usher won, and Bieber’s debut EP, My World (RBMG/Island Def Jam), released in November 2009, broke Billboardrecords and went platinum within two months. Even the president wants a piece of him. “It’s the only time I’ve ever been nervous to perform,” Bieber says of playing for the Obamas during the holidays in Washington, D.C.

This London show is an intimate one for Bieber, marking the U.K. release of My World.Wearing a black leather jacket and skinny gray jeans, Bieber slinks onstage, conscious of but not overly cocky about his Tiger Beat prettiness and ultrasmooth moves (he actually has a “swagger coach”). Girls go wild, hugging one another with an excitement verging on evangelical fervor. A bodyguard steps in to keep the hormonal advances at bay, but Bieber flirts with the worship, stepping out into the audience and causing one fan to weep merely by touching her hand. Bieber seems unfazed, poised, proud.

Backstage, sitting around a table with various handlers, who take turns keeping him entertained, Bieber says he likes closely interacting with his fans but admits that the hysteria can at times be over the top. For example, last November he was forced to cancel an appearance at Long Island’s Roosevelt Field mall because the throngs got out of control. Teenage girls are obviously . . . “Crazy!” Bieber pipes in. His hit songs like “One Less Lonely Girl” and “Love Me” fuel obsessively tweeted adolescent fantasies, and his looks don’t help ease the madness—those big brown eyes, that mop of perfectly swept hair! “I don’t style it. I just blow-dry it and”—he pauses and tousles his hair—“kind of shake it,” he says with a charming Southern twang, acquired since moving to Atlanta to propel his career as a recording artist. He has a house there, a step up from his childhood bedroom, where the walls were plastered with posters of BeyoncĂ©. “I’ve been totally in love with her since I was seven. She kinda broke my heart when she married Jay-Z,” he says with an adorably wry smile.

Bieber is prone to self-reflective pronouncements that toy with maturity: “I haven’t been in love yet. I’ve definitely loved girls. But it’s kinda like puppy love. It’s not the real thing, but that’s what you think at the time.” He is still very much a kid, however, restlessly shredding a napkin and throwing the scraps at his manager, excitedly cracking jokes about Chuck -Norris, and breaking into spontaneous dances. “I leave the hip thrusts to Michael Jackson,” he teases. He picks up his Gibson guitar and starts playing to his entourage, including his stylist, his musical director, and his father, Jeremy Bieber.

(Justin normally travels with his mother, but this week he’s sent her to a spa and his dad is -stepping in.) “Down, down—let me teach you something,” he instructs his father, who is -accompanying him on another guitar. They rehearse a song from Bieber’s new album, My World 2.0, which is out this month and features contributions by Ludacris, Christopher “Tricky” Stewart, and The Dream. The songs will be—shock!—“mostly about girls, again,” the boy wonder says. “I want them to hear my music and wanna play it again because it made their hearts feel good.”

So what exactly is Bieber’s ideal world? “I want my world to be fun. No parents, no rules, no nothing. Like, no one can stop me,” he says, and then repeats it. “No one can stop me.”

Interview Magazine 2010





Tuesday, April 6, 2010

The GAGA Brand



Just one year ago the pop music phenomenon known as Lady Gaga was preparing to perform at Palm Springs California's White Party, perhaps the largest Gay men's celebration in the country. I'm sure it was a career step up for the Lady (real name Stephani Germanotta) at that time and a significant turn of the wheel for what I think is a masterful marketing machine. As small business owners we can probably learn some great marketing lessons from her story and those of other pop music performers.

I love just about all types of music and have been fascinated by those performers who have the ability to move beyond just having a hit song and a taste of fame to developing a long lasting career. What does it take? Were there other artists equally as talented as legends such as Elvis Presley or Michael Jackson? Yes, but today most of their names are etched in the sands of time rather than on marquees or the cover of People magazine. I'm way off the profile for Lady Gaga's fan base but since noticing the promotion for her Palm Springs appearance, I've been impressed by her brand building and marketing skills. To get past being just a flavor of the year will require all her skills plus the ability to adapt quickly to the marketplace. It is about marketing what you have.

It was two years ago (August 2008) that Lady Gaga released her first successful album, "The Fame" and began to build her fame in several foreign countries. But as we now know in today's media saturated marketplace, a person can be famous just for being famous. Excuse me Paris Hilton and Kate Gosselin. When I began to learn more about Ms. Gaga, it became obvious that the young lady can play the piano well, sings with a lovely voice and is able to write catchy songs. In other words she has the basic skills to sustain a music performer brand but she had to first get noticed and work on building a fan base. I'd say her packaging in those outrageous costumes helped separate her from the ever present pack of want to bees.

Who would have thought that when Madonna released her "Like a Virgin" album in 1984 that people would still be talking about her twenty six years later? She has been a brilliant brand builder. As a vocalist her talents are modest but earnest. If she were an American Idol contestant today, Madonna might not make it to round three. But she has successfully charted a singular course of experimentation and reinvention for a quarter century. The odds of doing that in the fickle firelight of pop culture are very long. The core values of a great brand must remain constant but how it is presented and marketed must evolve with the times.

Cyndi Lauper had a worldwide hit album with "She's So Unusual" in early 1984 around the same time as Madonna began her rise to stardom. Though Lauper has sold millions of records over the same time-line as Madonna, you decide who is the bigger name brand today. The worlds of pop and hip hop music are littered with the bones of performer's disintegrated careers. You do remember Wild Thing by Tone Loc don't you? How about Christopher Cross who racked up hit records, Grammy awards, an Oscar award and a Golden Globe in a short space of time in the early eighties. Wherever Mr. Cross is now he must feel as though his career went from sunny and sizzling to the dark side of the moon.

I think that one key to Madonna's brand success is that she has constantly developed it over the years, offering something interesting to each new generation while holding onto some of her late eighties fans. She has been a magnet for press coverage as a result of living a clearly unconventional lifestyle. And she has explored various music trends which kept pure music fans interested. Madonna has succeeded with what the very best marketers in the world have always done; they have trusted their inner instincts and followed them. Barry Manilow has a long career arc, having been hot and cold over the years. Now he's performing in front of crowds in Las Vegas. Manilow's core value is that he truly loves and respects the music and that has nourished his relationship with fans for decades. Paul McCartney is filling the Hollywood Bowl with his durable product forty years after the Beatles broke up! Prince has always enveloped himself in an aura of mystery on top the fact that he is a consummate musician. Being a mysterious iconoclast who can play music exceptionally well had helped him establish a strong personal brand. Among the newer generation of performers there are people such as Gwen Stefani who may have what it takes to build a long lasting personal brand.

What the business branding lessons we should take from these people? First your product has to be useful or desirable to a sizable body of consumers and you have to help them notice it by building awareness. It needs a distributions system that makes it easy for them to access the product. You want to develop a clear product identity. Pop stars have a clear advantage there because their faces, voices and costumes separate one from another in the public consciousness. The key to longevity is to never stop developing your product or presenting it in fresh ways to potential new customers. The old Volkswagen bug changed in over a hundred ways during its lifetime, but there was never a danger of mistaking it for anything else.

It will be very interesting to have a look at Lady Gaga's career a year from now to see if she's mastered the art of keeping the brand fresh without breaking the bond with her core fans. She got noticed as a costumed curiosity who also had songs with strong lyrics. Will she learn to be a successful marketer for the long term in the unstable world of pop culture? She faces challenges similar to those that all small business owners must master. First there is the product then the perception, and most importantly, keeping the relationship with your customers alive. Last week I watched a 1969 Dick Cavett interview with Mick Jagger of the Rolling Stones. Cavett asked Jagger if he could picture himself singing a prancing around a stage at age sixty. Jagger's reply; "sure I could."

Huffington Post

Tuesday, March 23, 2010

she & him




She & Him make music for an eternal springtime, when the temperature is warm enough to go riding with the top (or at least the windows) rolled down and the radio turned up. They occupy an alternate universe where the saddest of songs feel as warm as sun showers; the rain may be coming down, but somewhere nearby, everything looks bright. What began as a fascinating, no-strings attached collaboration on 2008’s Volume One has evolved into a bona fide, touring band, and She & Him are here to stay. Zooey Deschanel and Matt Ward are as comfortable and complementary a musical pair as Les Paul and Mary Ford; hearing them again on Volume Two feels like getting together with two old friends. This time, the harmonies have grown more angelically layered, the string arrangements more dramatic, the songwriting even sharper and more confident. But, as with Volume One, the prevailing mood is bittersweet, dreamy, and romantic.

The success of She & Him’s Volume One came out of left field, as Deschanel and Ward’s seemingly unlikely pairing—the effervescent actress-singer and the sought-after yet self-effacing guitarist—proved to sound absolutely right. When the record was finished, they didn’t so much announce themselves as simply step up to the mic and start playing. Their choices of band moniker and album titles were deliberate; as Deschanel told the New York Times: “I wanted a name that was very humble, modest and anonymous.” Matt agrees: “We wanted the music to come first, which sort of explains the band name as well as the names of the records. The songs are what we want people to remember.”

They successfully got through their first gigs under the media glare of Noise Pop and South by Southwest, following those performances with a short summer tour and an appearance at the Newport Folk Festival. Critics were as smitten as their listeners. Paste named Volume One its Album of the Year. The BBC declared, “All the ups and downs of young romance are faithfully recreated in loving fidelity and a variety of styles to evoke that teary-eyed yesteryear pop ambience.” Spin simply decided, “They both seem to be having a blast.”

“We instinctually landed on this process while making Volume One,” explains Ward, “that Zooey would write and I would produce and arrange. It’s been the most natural extension of our interests and abilities. Using the back and forth between voices and guitars is the main force of the music, and we both have a great love for using harmonies. I think the songs lend themselves to production styles that I love and that she loves. There’s no need to change it now, so the process for Volume Two is exactly the same: Zooey writes, I produce, and we both bring our ideas to the studio.”

Volume Two was recorded in Los Angeles (where She lives) and Portland, Or (where Him resides). Joining them for these sessions was engineer, bassist and occasional backing vocalist Mike Coykendall. Notes Deschanel, “I do the bulk of the harmonies, then Matt will fill in some sonic space that I just cannot fill because he has that incredibly raspy, soulful voice. We cover different emotional ground. It’s a cool sort of tool to use. I hear matt’s voice here or my voice there. Together we can sound like a lot of people. And Coykendall is quite a good singer too.”

“I think we both went for it a little bit more, so to speak,” says Deschanel. “I definitely got more ambitious with my backing vocal arrangements. That’s a real passion for me.” The closing song on Volume Two illustrates her point: "Thieves," for example, builds to a Roy Orbison-like grandeur and “If You Can’t Sleep” floats on clouds of multi-tracked vocals. “I think we were both more comfortable,” she continues. “This time we had a little more opportunity to reflect. Some of the production is extremely complex. ‘Home,’ for example, is a very elaborate piece production-wise; that was the longest Matt has spent on one of our songs. It’s very, very lush.”

Prior to forming She & Him, Deschanel had been writing and secretly stockpiling tunes for years. She agreed to let Ward hear them after the two collaborated on a Richard and Linda Thompson cover for an indie film, The Go-Getter, that she was starring in and Ward was scoring. Like many movie fans, Ward had first heard her sing on screen in the disarmingly affecting Elf and was intrigued. As Deschanel recounts, “I explored the idea of doing my own stuff with other people but hadn’t found anyone who I’d really trusted. Then I met Matt. He was the perfect person, and the only person who shared my taste. We’re almost always coming from the same point of view musically.”

“I had no idea what I was going to hear when I first got her songs,” admits Ward. “I think Volume One surprised a lot of people when they opened up the package and learned that she wrote all these songs. There are a lot of people who write music so that they can take their audience to a dark night of their own soul or to get something really heavy off their chest. I don’t think Zooey looks at music that way, and I think that’s a huge part of where her songwriting is coming from. Certain people write songs to make other people feel good. When I think about some of my favorite singers, like Sam Cooke or people of that generation, I think that they saw their gift as the ability to make people feel better, to feel happy. It’s contagious to be around people like that.”

“I would say all my influences are older, more classic songwriters,” Deschanel elaborates, “from Cole Porter and Gershwin to Carole King and Roy Orbison and Bobbie Gentry. People always expect you to be a fan of what’s happening now, but the things I gravitate toward are older and more worn.”

On Volume Two, their choice of cover songs echoes the themes in Deschanel’s original material. NRBQ’s “Riding in My Car” should have been a hit, and She & Him have been smart enough to revive it. Their other cover, “Gonna Get Along Without You Now,” is a country-pop shuffle made famous by Skeeter Davis. Though better known for the morose ballad “End of the World,” this one is a cool-headed kiss-off—a downbeat subject handled in a lighthearted manner, making for the perfect balance of happy and sad, a trademark of She & Him.

“I’m really interested in trying to find balance in every production,” says Ward. “One of my favorite amusements in the studio is to try and create as much of a contrast between dark and light as I can, to either complement or go against the lyrics in the mix. I guess I believe good production should be like a good photograph, which is a great contrast between dark and light. Fortunately, Zooey has lots of characters and songs that go back and forth quickly between these darker and lighter shades. That’s half of the process in production: making sure that nothing gets too sunny or washed out or that nothing gets too dark or lopsided. Some of the best older songs had very major chord progressions and really sad lyrics. Somehow it all evens out, creating this perfect picture of life. Because life is not always sunny, it’s not always dark—it’s somewhere in between.”

Thursday, March 4, 2010

Saturday, January 23, 2010

kid cudi


Find, steal, borrow, hunt-down: Up Up & Away

Early last month, the pressures of the music industry seemed to overwhelm Kid Cudi. On his KidCudi.com site, the Cleveland-born rapper blogged about retiring after the release of his debut album.

"I am falling back on being an artist," he wrote. "The drama that comes with it is more overwhelming than the shit I was dealing with when I was piss-poor broke."

But Cudi's perils were temporary—he retracted his statement a few days later during a South by Southwest performance—and they didn't stop Universal Motown from signing him just last week.

"I was looking at another act on Fool's Gold by the name of Kid Sister," Universal Motown president Sylvia Rhone says. "At the time they also had Kid Cudi, but I thought it was an album deal. We didn't sign Sister, but [Universal Motown A&R manager Nigel Mack] brought me Cudi early last year and I was immediately engaged."

Cudi, who is currently recording with Kanye West in Hawaii, shifted his focus back on his debut album, tentatively titled "The Man on the Moon With the Guardians." It's slated for a late-August release through Dream On/G.O.O.D. Music/Universal Motown.

The first single, "Day 'N' Nite," which Universal Motown purchased from Fool's Gold, is No. 7 on the Billboard Hot 100 and has sold 540,000 digital downloads, according to Nielsen SoundScan.

Mack hopes Cudi's vulnerability and authenticity will continue garnering fans and selling tracks. "He speaks to the average person," Mack says. "It's not about putting up a front—it's about who he really is. He puts his heart on his sleeve and lets people in his world. People connect with that."

In fact, according to Billy Zarro, Universal Motown senior director of marketing, the album's rollout campaign is based on making similar connections between Cudi and his fans, while linking his online presence with his live shows.

"He has loyal fans throughout numerous genres, and we want to hear from them," Zarro says. "He's real, he says how he feels, and you can feel the genuineness about him."

Cudi recently appeared on DJ Angie Martinez's show on R&B/hip-hop WQHT (Hot 97) New York and will soon visit top 40 WHTZ (Z100) and rhythmic AC WKTU. Also in the works is a partnership with Vibe complemented by dates at Bamboozled, the Rothbury Festival and Lollapalooza. He will appear in a new HBO show called "How to Make It in America," produced by Mark Wahlberg, and wants to do more acting in the near future.

"He has a real relationship with fans that goes far beyond the music," Rhone says. "That's the reason I competed and worked for the deal for eight months. He's the future of hip-hop and the future of music; an artist who has no bounds when it comes to genre, format, race, color, topic or emotion. Those are the kinds of artists I love to be involved with." - Billboard

Friday, December 25, 2009

florence + the machine.



because: you have to listen to this shit.


top shelf: swimming. rabbit heart. cosmic love.